ZDirect, hospitality's Email Service Provider and pioneer of Hotel Marketing Automation, has recently released new services that are helping hoteliers better communicate with their guests. In June, ZDirect released its Automated Responsive Designer, an advanced email editor that automatically resizes an email to fit every mobile device; Google Action Cards by ZDirect,enabling hotel guests to access their reservation information at the exact moment they need via integration with Google Now; and Lifetime Guest Value Analytics,blending Big Data with proprietary predictive analysis and machine learning algorithms to predict a guests future spend.

 

"ZDirect'sAutomated Responsive Designer is enabling hotel marketers to reach 50 percent more future guests," said Shayne Paddock, ZDirect chief information officer. "Using ZDirect's customized responsive design templates, email messages automatically display on guests' mobile phones in the right format. Better yet, it's being offered to all ZDirect clients at NO COST."

 

Google Action Cards is helping travelers better navigate their trips by integrating ZDirect's ZMail®electronic communications platform to Google's read-your-mind predictive service, Google Now. Integration to Google Now is enabling guests to access information at the exact moment they need it, including check-in times and directions to the property.

 

"Capturing future guests early on -- before the competition does -- is critical to business," Paddock added. "Our new Lifetime Guest Value Analytics is assisting hoteliers in determining how much an existing guest will be worth monetarily in the future. Keeping guests happy and getting them to return is driving dollars to a hotel's bottom line."

 

Link: www.zdirect.com 

Email: sales@zdirect.com